Creating B2B Personas That Convert

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer ProfilesA B2B customer persona is a strategic representation of your ideal business client based on real data and mark

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Understanding Business Services

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to support functions offered by individuals or firms to help other companies stay efficient. Exam

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